SWOP 2025 – China

SWOP 2025 (Shanghai World of Packaging) will be held from November 25 to 27, 2025, at the Shanghai New International Expo Centre (SNIEC), China. It marks the 10th anniversary of this major packaging industry event.

📦 Event Overview

• Name: Shanghai World of Packaging (SWOP) 2025
• Dates: November 25 – 27, 2025
• Venue: Shanghai New International Expo Centre (SNIEC), Pudong, Shanghai, China
• Organizers: Messe Düsseldorf Shanghai Co., Ltd. and Adsale Exhibition Services Ltd.

🌍 Industry Significance

SWOP is part of the interpack alliance and serves as a leading platform for processing and packaging technologies in Asia. It connects global suppliers with Chinese and regional buyers across food, beverage, cosmetics, pharmaceuticals, and industrial sectors.

📊 What to Expect

• Exhibitors: 900+ companies showcasing innovations in packaging machinery, materials, and design
• Visitors: 33,000+ professionals from across Asia and beyond
• Focus Areas:
• Smart and automated packaging
• Sustainable and lightweight materials
• OEM/ODM and contract manufacturing
• E-commerce and logistics packaging
• Printed labels and packaging design

🔬 Key Features

• Innovation Zones: Spotlighting AI-driven packaging, eco-design, and digital solutions
• Business Matchmaking: High-level B2B networking opportunities
• Educational Forums: Covering market trends, regulations, and sustainability
• International Pavilions: Featuring exhibitors from Europe, Asia, and North America

🎯 Who Should Attend

• Packaging engineers and designers
• Brand owners and manufacturers
• Procurement and R&D professionals
• Startups and investors in packaging tech
• Academics and students in industrial design