The Specialty Coffee Expo will rebrand as World of Coffee in 2026, with the event taking place April 10–12 at the San Diego.
Here’s what you need to know about this exciting transition:
☕ Rebranding to World of Coffee
- 2026 marks a major shift as the Specialty Coffee Expo adopts the globally recognized World of Coffee brand.
- This change aligns North America’s premier coffee trade show with other Specialty Coffee Association (SCA) events held in Europe, Asia, and the Middle East.
📍 Event Details
- New Name: World of Coffee San Diego 2026
- Dates: April 10–12, 2026
- Location: San Diego, California
🌍 What to Expect
- Thousands of exhibitors and attendees from around the world
- Cutting-edge coffee technology, equipment, and innovations
- Elite coffee competitions, including barista championships
- Workshops and lectures led by industry leaders
- A vibrant community atmosphere focused on business, education, and collaboration