MIDO Show – Italy – Global Eyewear

MIDO 2026 is set to be the world’s premier eyewear trade show, continuing its legacy as the “gold standard” in the global optical industry.

👓 Event Overview

• Dates: January 31 – February 2, 2026
• Location: Fiera Milano Rho, Milan, Italy
• Edition: 53rd annual MIDO Eyewear Show

🌍 Global Reach

• Exhibitors: Over 1,200 from more than 50 countries
• Visitors: Attendees from 160+ nations
• Exhibition Space: 7 pavilions and 8 themed areas covering the entire eyewear supply chain—from lenses and frames to machinery and technology

💡 Key Highlights

• Innovation & Fashion: A showcase of cutting-edge designs, sustainable materials, and tech-integrated eyewear
• Networking & Business: A hub for optometrists, designers, distributors, and retailers to connect and collaborate
• Digital Engagement: Enhanced digital tools for navigation, matchmaking, and exhibitor services