InterCHARM Korea 2026 is South Korea’s leading international B2B beauty trade show, taking place from July 1–3, 2026 at COEX in Seoul. It serves as a major platform for global beauty brands, suppliers, and professionals to connect, showcase innovations, and expand into the Asian market.
💄 Event Overview
- Name: InterCHARM Korea 2026
- Dates: Wednesday, July 1 to Friday, July 3, 2026
- Venue: COEX Convention & Exhibition Center, Gangnam-gu, Seoul
- Organizer: Reed Exhibitions
- Expected Scale: Over 730 exhibitors from 50+ countries, attracting 69,000+ visitors
🧴 What You’ll Find
InterCHARM Korea covers all sectors of the beauty and personal care industry, including:
- Cosmetics & Skincare
- Haircare & Hair Tools
- Nail Products
- Fragrances & Perfumes
- Medical Aesthetics & Devices
- Packaging & OEM/ODM Solutions
- Beauty Tech & Digital Services
🎯 Key Features
- Exhibition Halls: Showcasing new products, technologies, and services
- Business Matchmaking: Connecting international brands with Korean buyers, distributors, and retailers
- Professional Seminars: Insights from industry experts on trends, regulations, and market strategies
- Live Demonstrations: Product launches, treatments, and beauty techniques
- Networking Zones: Facilitating B2B meetings and collaborations
🌍 Why It Matters
- Gateway to Asia’s Beauty Market: Korea is a global leader in beauty innovation and consumer trends
- Ideal for Exporters & Innovators: A launchpad for brands seeking entry into the Korean and wider Asian markets
- High ROI for Exhibitors: Strong buyer attendance and media coverage