FITUR 2026 – Spain

FITUR 2026 will take place from January 21–25, 2026, at IFEMA Madrid, Spain. Mexico will be the official partner country for this edition.

Here’s a full breakdown of what to expect from one of the world’s leading tourism trade fairs:

🌍 Event Overview

• Name: FITUR – International Tourism Trade Fair
• Dates: January 21–25, 2026
• Venue: IFEMA MADRID, Spain
• Partner Country: Mexico
• Audience: Trade professionals (first 3 days), general public (weekend)

✈️ Why It Matters

FITUR is a global meeting point for tourism professionals and a key platform for:

• Launching new destinations and travel products
• Networking with international buyers and sellers
• Exploring trends in sustainable, digital, and experiential tourism

🛍️ What to Expect

• 255,000+ visitors (based on 2025 figures), including 155,000 professionals
• 8,500+ exhibitors from 130+ countries
• Specialized sections:
• FITUR TechY (technology and innovation)
• FITUR LGBT+
• FITUR Know-How & Export
• FITUR Cruises
• FITUR Talent
• FITUR Screen (film tourism)

🎯 Who Should Attend?

• Travel agencies and tour operators
• National tourism boards
• Airlines and hospitality providers
• Tech and digital service companies
• Media and influencers