Winter Fancy Food 2026 – USA

Winter Fancy Food Show 2026 will be held January 11–13, 2026, at the San Diego Convention Center in San Diego, California. It’s the first major specialty food industry event of the year, hosted by the Specialty Food Association (SFA).

🍽️ Event Overview

• Dates: January 11–13, 2026
• Location: San Diego Convention Center, San Diego, CA
• Organizer: Specialty Food Association (SFA)
• New Branding: Now called Winter FancyFaire* to reflect a more immersive and community-driven experience.

🌟 What’s New in 2026

• Campus Tasting Trail: Combines traditional exhibit hall experiences with offsite tastings in San Diego’s Little Italy.
• Expanded Networking: Includes unstructured meetups, local immersion events, and curated sampling sessions.
• Exhibitor Diversity: Over 1,400 exhibitors showcasing global specialty foods, beverages, and culinary innovations.

🎓 Education & Insights

• Seminars and Panels: Covering trends in sustainability, packaging, retail strategy, and consumer behavior.
• Awards & Recognition: Celebrating excellence in innovation, taste, and entrepreneurship.

🎯 Who Should Attend

• Retailers, distributors, and foodservice professionals
• Importers/exporters and culinary media
• Entrepreneurs and buyers seeking new products and partnerships